20th-century remade cities
Vienna, Prague, Berlin
When The Observer was launched in 1791, it promised to share “all species of knowledge that may conduce to the happiness of society.” More than two centuries later, that mission still guides them, placing arts and culture at the heart of The Observer.
The newly launched Observer Culture Club offers subscribers exclusive access to the best of arts, culture, and ideas—with premium events, carefully curated offers, priority booking, and unique experiences designed to enrich your cultural life.
As part of this, The Observer is proudly partnering with Byway to bring subscribers premium, slow travel vacations by rail designed to highlight the richness of European arts and culture, curated with The Observer team.
We've partnered with The Observer to offer discounted curated vacations by rail. You can sign up here to become an Observer subscriber today and receive £100 off these trips (valid for trips booked before Dec 31, 2026).
Vienna, Prague, Berlin
Strasbourg, Colmar, Basel, Dijon, Beaune, Amboise
Turin, Naples, Bari, Athens, Rome, Basel
Paris, Barcelona, Marseille, Genoa, Florence, Rome, Venice, Vienna, Munich, Berlin, Copenhagen, Osnabrück, Amsterdam, Brussels
Amsterdam, Hamburg, Berlin
Turin, Rome, Venice, Florence, Zürich
Powered by two million miles of expertise
A world in which flight-free vacations are the norm, and a vibrant sustainable travel ecosystem flourishes off the beaten path.
1. Reduce the climate impact of travel by making flight-free trips mainstream
2. Boost local economies and facilitate environmental recovery by drawing tourists away from hubs suffering from overtourism to the wonderful places in between
3. Increase the proportion of tourist spending on sustainable products and services by prioritizing partnerships with sustainable businesses
1. Love the journey: Making slow travel mainstream is a journey we approach with the optimism and openness needed to learn and grow.
2. Trust and be trusted: Trust in each other is the foundation of our team. We share insights widely and are grounded in openness.
3. Mainstream means everyone: We listen to, respect, amplify, and support all stakeholders.