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Byway x First Choice

Adrienne Salmon

1 Jan 2025 • 2 min read
A partnership announcement graphic with the First Choice logo over a hazy mountain landscape

First Choice and Byway join forces

First Choice and Byway have partnered up to provide First Choice customers with flight-free holidays.

Byway’s multi-stop slow travel trips by train, boat and bus allow First Choice customers to explore new destinations such as the UK and Corsica, as well as the opportunity to travel to their long-standing favourites such as Italy and Spain in a new way.

“For First Choice, it’s about helping people pick the trip they really want, and sometimes that means introducing our customers to something they might not have considered before. Our partnership with Byway means that customers can now travel flight-free by train or bus or boat, experiencing new ways to journey as well as new destinations.”

Bart Quinton-Smith, Managing Director, First Choice

Andri S

Byway’s role

When you opt for a flight-free First Choice x Byway holiday, we sort out all the travel and accommodation for you, in one ABTA-protected package.

That means it’s easy to swap planes for trains for a slower, lighter-impact way to travel. Byway holidays also include sustainable, locally-owned accommodation and take you off the beaten path, away from the tourist hotspots.

Travellers often want to make more sustainable holiday choices but don’t know where to start – with trips powered by Byway, flight-free travel just got a whole lot easier for First Choice customers.

Create a trip using Byway Maps

Engjell Gjepali

Learn about Byway’s positive impact

We’re a certified B Corp, which means we really are committed to sustainable goals and using our business for good.

Last year alone, our customers saved 757 tonnes of carbon by opting for trains over planes. We’re excited to see this number grow each year as more customers go by train, boat and bus.

Read our 23/24 Impact Report.

For more slow travel inspiration, insights into overland routes and insider tips, subscribe to our newsletter.


  • #train travel
  • #first choice
  • #slow travel

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